Tourism motivations and Tourism Experience values of young Egyptian Tourists

Document Type : Original Article

Authors

1 hotels and tourism dept. college of managment and technology Arab Academy forscience, technology and Maritime transport

2 faculty of commerce alexandria university

Abstract

The youth tourism market is a highly lucrative market with tremendous effects on the tourism industry worldwide. The youth tourism is not a new phenomenon, but the needs of youth tourists were for a long time inaccurately estimated as they can be satisfied with services of lower quality . According to the World Tourism Organization UNWTO 2011, 23 percent of world tourism is from the youth student. The share of youth travelers has not only increased but it also became diversified due to the growing numbers of young travelers from emerging markets. Many studies examined the motivations of young tourists. However, the research on the relationship between youth travel motivations and tourism experience value is scarce. This study extends the research carried out in the field of tourism motivation and youth tourism. A sample of young Egyptian tourists was collected, and their tourism motivation and evaluation of tourism experience value were examined. Using cluster analysis, four clusters were identified. Differences among clusters were examined using ANOVA. The four clusters varied in their motivational strength. Clusters also varied in the tourism experience value ratings.

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