The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street”

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This paper aims at exploring the role of social media in promoting thetourist and heritage sites in Egypt. The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visitedAl-Mu'izzStreet. Data were analyzed using (SPSS). This paper rovides evidence that supports the positive impact of social media (Facebookpages ) from the tourist's perspective on romoting heritage sites in Egypt. 

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