COOPETITION STRATEGY AND TOURISM BUSINESS: AN EMPIRICAL INVESTIGATION OF EGYPTIAN TOURISM SMES

Document Type : Original Article

Author

Faculty of Hotels and Tourism - Alexandria University

Abstract

Coopetition is a relatively new concept, a concept that emphasizes the simultaneous 
competition and cooperation between firms. As Coopetition can be useful to increase 
competency, as well as gain more benefits with less costs (Saraniemi and Kylanen 2010). 
Therefore it can be used to improve the tourism industry ability in Egypt to withstand 
disasters and catastrophes. This study investigates the practice of coopetition strategy in 
the Egyptian tourism industry, as well as discusses the co-existence of competition and 
cooperation within tourism companies. It also highlights the benefits of this emergent 
strategy on tourism business. Structured questionnaires were distributed to explore 
coopetition within Egyptian tourism companies’ key- persons. Data was obtained from 52 
small and medium sized businesses operating in Alexandria (Egypt). According to results, 
SMES that participated in the survey have a positive attitude related to the coopetition 
strategy. That is, they assess the collaboration with competitors; positively. The study 
concludes that the surveyed companies apply coopetition within both their functional and 
strategic levels.

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