Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

Document Type : Original Article

Authors

1 Faculty of Tourism and Hotels, October 6 University

2 Faculty of Tourism and Hotels, Mansoura University

Abstract

The tourism industry, renowned for its dynamism and service-oriented nature, necessitates a well-equipped workforce to deliver exceptional customer experiences. Conventional training methods -often reliant on passive learning approaches- have proven ineffective in engaging and motivating employees, leading to knowledge gaps and skill deficiencies. Gamification can transform training into an engaging, motivating, and interactive learning experience by offering more engaging and interactive approach to employee training. This study proposes a set of game elements to enhancing employee training effectiveness in tourism companies. By conducting a methodical analysis of the literature, identified seven game elements. These factors were evaluated by a panel of experts selected from training providers. The participants were instructed to fill out questionnaire that specifically assessed the quality, and effectiveness of the selected elements. The evaluation result indicated that the identified game elements will significantly and optimally enhancing employee training effectiveness in tourism companies.

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