Price Fairness and Perceived Value in Hotels During the Exchange Rate Change in Egypt: A Comparative Study Based on Sociodemographic and Tripographic Attributes

Document Type : Original Article

Authors

1 Hotel Management, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.

2 Hotels Management Dep Faculty of Tourism & Hotels Minia University.

Abstract

Understanding price fairness and perceived value in hotels is crucial for predicting future purchasing behaviors, especially during times of exchange rate changes. Despite the recognized impact of exchange rates on price fluctuations in the hospitality sector, previous studies have not adequately explored the influence of sociodemographic and tripographic attributes on price fairness and perceived value in hotels during exchange rate changes in Egypt. Therefore, this research aims to investigate the differences in price fairness and perceived value in hotels during exchange rate changes in Egypt, focusing on sociodemographic and tripographic attributes such as nationality, gender, income, and hotel class. Both paper-based and web-based questionnaires were distributed to a stratified random sample of 384 guests in three, four, and five-star hotels in the Red Sea and Luxor governorates. The results during the exchange rate change in Egypt revealed that there is no significant difference between male and female guests in terms of price fairness perceptions. However, there is a significant difference between male and female guests in terms of perceived value. Moreover, there are significant differences in price fairness and perceived value in hotels based on guests' nationality and income levels during the exchange rate change in Egypt. Additionally, significant differences were found in price fairness and perceived value based on guests' nationality and the hotel class (three, four, and five-star) during the exchange rate change in Egypt. Furthermore, this research contributes to filling a knowledge gap and offers practical implications for the hospitality industry.

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