الحفاظ على اللغات العرقية كتراث ثقافي غير مادي لتنمية السياحة المستدامة - دراسة حالة اللغة النوبية في صعيد مصر

Cultural Heritage, whether tangible or intangible, is of great importance for the tourism industry. According to UNESCO, the intangible cultural heritage designates the practices, representations, expressions, knowledge, and skills that communities, groups and sometimes individuals recognize as part of their cultural heritage. In addition, traditions, and expressions, including language are considered as a vehicle of intangible cultural heritage.
The idea of safeguarding and listing heritage sites and later intangible heritage began when the UNESCO raised its campaign to fund and rescue Nubian temples that were threatened by the construction of the High Dam in Egypt. However, only seven sites are listed on its World Heritage List (WHL) and eight on its Intangible Cultural Heritage List (ICHL). Unfortunately, the Nubian language though its uniqueness is not listed. Nevertheless, Nubians have been able to preserve their language to date and transfer it from one Nubian generation to another as part of their valuable heritage and customs.
The research is interested in studying the phenomena of ethnic languages as intangible cultural heritage within the Nubian community. It explores all the elements concerning the idea of preserving the language for future generations, especially in the times of globalization and westernization, to achieve sustainable tourism development. The study used the qualitative approach as a research methodology. In depth interviews with Nubians as well as observation were employed as data collection tools within the case study. Results clearly revealed elements of the phenomena of ethnic language in Nubba.