Analyzing the Trends of the Chinese Outbound Tourism Market as an Emerging Prospect for Egypt and Tanzania: A Comparative Study

Document Type : Original Article

Authors

1 Faculty of Tourism & Hotels Alexandria University

2 Director of Marketing, Tanzania Tourist Board, Ministry of Natural Resources and Tourism, United Republic of Tanzania

3 Tourism Studies Department Faculty of Tourism & Hotels Alexandria University

Abstract

This research explores the transformative impact of Chinese outbound tourism on the global landscape, particularly focusing on the rising potential for Egypt and Tanzania. With China emerging as the world's largest outbound travel market, destinations are keen to understand and harness this lucrative opportunity. The study aims to bridge the knowledge gap by conducting a comparative analysis of the Chinese outbound tourism market trends and its potential for Egypt and Tanzania. The empirical study utilizes questionnaires distributed to Chinese tourists in both countries and officials from relevant tourism entities. The study investigates the characteristics, behaviors, motivations, activities, and trends of the Chinese outbound market. The study contributes to the development of tourism in Egypt and Tanzania by offering insights into the Chinese outbound market. Policymakers, tourism boards, and businesses can use the findings to formulate effective strategies, capitalize on market trends, and further integrate the growing Chinese outbound tourism market into their tourism development plans.

Keywords

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University
Volume 20, Issue 2
December 2023
Pages 23-44

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