The Impact of Information and Communication Technologies (ICTs) on Enhancing Performance in Hurghada Travel Agencies and Hotels

Document Type : Original Article

Authors

1 Minia university - faculty of tourism and hotels- tourism studies department

2 Hotel Management Department, Faculty of Tourism and Hotels, Minia University

Abstract

Abstract
The research aims to assess the current situation's use of ICTs and their impact on enhancing performance in Hurghada travel agencies and hotels. This research applied a descriptive-analytical methodology. The study population was managerial departments in travel agencies and hotels. Two hundred (200) questionnaires were distributed as a sample of the study; only 165 returned questionnaires were valid for data analysis with a response rate of 82.5% of the total distributed questionnaires in travel agencies and only 160 returned questionnaires were valid for data analysis with a response rate of 80 % of the total distributed questionnaires in hotels. Several findings came out of the research; the significant relationship between the use of ICTs in travel agencies, the role of ICTs in the development of travel agencies' services, and the impact of ICTs' use on the performance of travel agencies; the significant relationship between the use of ICTs in hotels, the role of ICTs in the development of hotels' services, and the impact of ICT use on the performance of hotels. The research thus recommended that travel agencies and hotel management include ICTs in their strategy and improve their employees’ awareness of ICT competence and trends. Travel agencies and hotel management should regularly study customer evaluations and comments made on various electronic platforms to better understand their travel agency and hotel performance and consumer preferences, allowing them to design better marketing and pricing strategies.

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