Towards memorable tourism experiences: Analysis of Trip-Advisor users’ perceptions. The case of Egypt

Document Type : Original Article

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Associate Professor in Tourism Department - Faculty of Tourism & Hotel Management - Pharos University

Abstract

The development of the social media and online communities allowed tourists to interact, comment and share their reviews. Trip-Advisor has become a place where people record their travel experiences, holiday memories and even their complains. This study aims is to determine the most memorable dimensions that form tourism experiences extracted from TripAdvisor and explore how these tourists present their memorable tourism experience on TripAdvisor. The study employed the Netnography technique specially to investigate consumers on the virtual communities. A content analysis has been used to examine the data were collected from the narratives of the tourists who have visited Egypt on TripAdvisor. Through content analysis, results identified seven dimensions that form memorable tourism experiences (hedonism, novelty, refreshment, meaningfulness, involvement, knowledge and Social interaction & local culture). The findings of this study based on Netnography also revealed that local culture is the most memorable dimension and Knowledge was the least memorable dimension.

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