A successful Public -Private Partnership (PPP) Model for Attraction Site Management and Protection: The case study of the Giza Pyramids Renovation Project

Document Type : Original Article

Authors

1 Graduate School of Business- Arab Academy for Science , Technology and Maritime Transport

2 Tourism studies department- The higher institute of specific studies , Giza

Abstract

The occurrence of negative incidents in attraction sites, not only threatens the continued economic viability of the attraction site, but also affects the sustainable management of these sites. The Supreme Council of Antiquities (SCA) is planning to sustainably and inclusively develop and expand culture tourism. Over the past years, there has been a focus on developing Egypt’s tourism infrastructure in order to attract investments, while the large size of the population has given an urge to socio-economic development projects. Since the lack of financing and modern management system can constitute an obstacle for the government to develop and/or manage such projects, the Public-Private Partnership (PPP) may be an optimum solution. The study aim is to explore the opinions of key stakeholders on the success factors, as well as the level of involvement and limitations of (PPP) for one of the most important cultural heritage assets of Egypt” the Pyramids of Giza”. A qualitative approach analysis that involved semi-structured interviews was applied to collect the data. Results show that managerial and operational factors are the most significant factors that affect the successful implementation of (PPP), followed by legal, political and financial factors.

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