جامعة الأسکندرية. کلية السياحة و الفنادقالمجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية2314-702416120190701Applying Gamification to Raise Awareness of Cultural Heritage in Egyptian Museums (Case Study: Alexandria National Museum)Applying Gamification to Raise Awareness of Cultural Heritage in Egyptian Museums (Case Study: Alexandria National Museum)1165306510.21608/thalexu.2019.53065ARسمر القصراوي.کلية السياحة و الفنادق - جامعة الإسکندريةآيتن الروبي.کلية السياحة و الفنادق - جامعة الإسکندريةJournal Article20191012Gamification can be defined as the "use of game design elements in non-game contexts" (Deterding et al, 2011). Gamification is used to increase the motivation and engagement of users. It can be used in attracting and engaging tourists in all tourist activities, facilities and attractions. This study is concerned with using gamification in museums. This is due to the fact, that one of the main problems that face museums is that the displays are passive and non-engaging. During the last decade there have been several attempts to develop the concept of museums as being a static transmitter of history and cultural heritage into a dynamic, educational and entertaining institution. <br />The aim of the study is to investigate the possibilities to incorporate gamification approaches in Egyptian museums to raise awareness of cultural heritage. This has been achieved by using a quantitative research method. An online survey was designed and distributed among a purposive sample of young people to examine the effectiveness of gamification to raise awareness of cultural heritage in museums and enhance user’s experience. The research hypotheses were tested using regression analysis, where the integration of gamified applications in museums was the independent variable while user engagement, education of cultural heritage and enhanced user experience were the dependent variables. In addition, a gamified application of a scavenger hunt in the <strong>Alexandria National Museum (ANM) </strong>was suggested in order to enhance user’s experience and promote knowledge gain of visitors. <br />The results show that gamification is an effective tool to increase awareness of cultural heritage in museums. It also became clear, that gamification can be also used to provide the intended educational experience that has to be conveyed by museums combined with entertainment using emerging technologies to reach young people.Gamification can be defined as the "use of game design elements in non-game contexts" (Deterding et al, 2011). Gamification is used to increase the motivation and engagement of users. It can be used in attracting and engaging tourists in all tourist activities, facilities and attractions. This study is concerned with using gamification in museums. This is due to the fact, that one of the main problems that face museums is that the displays are passive and non-engaging. During the last decade there have been several attempts to develop the concept of museums as being a static transmitter of history and cultural heritage into a dynamic, educational and entertaining institution.<br /> The aim of the study is to investigate the possibilities to incorporate gamification approaches in Egyptian museums to raise awareness of cultural heritage. This has been achieved by using a quantitative research method. An online survey was designed and distributed among a purposive sample of young people to examine the effectiveness of gamification to raise awareness of cultural heritage in museums and enhance user’s experience. The research hypotheses were tested using regression analysis, where the integration of gamified applications in museums was the independent variable while user engagement, education of cultural heritage and enhanced user experience were the dependent variables. In addition, a gamified application of a scavenger hunt in the <strong>Alexandria National Museum (ANM) </strong>was suggested in order to enhance user’s experience and promote knowledge gain of visitors.<br /> The results show that gamification is an effective tool to increase awareness of cultural heritage in museums. It also became clear, that gamification can be also used to provide the intended educational experience that has to be conveyed by museums combined with entertainment using emerging technologies to reach young people.https://thalexu.journals.ekb.eg/article_53065_4ee13d82aa6e1c86a3d20fcbe53bab34.pdfجامعة الأسکندرية. کلية السياحة و الفنادقالمجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية2314-702416120190701Visitor Satisfaction at UNESCO World Heritage Sites: The Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of OmanVisitor Satisfaction at UNESCO World Heritage Sites: The Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of Oman17475308810.21608/thalexu.2019.53088ARهبة عزيز.الجامعة الألمانية للتکنولوجيا في عُمانفيليب هيرتسنج.الجامعة الألمانية للتکنولوجيا في عُمانJournal Article20191012This study aims at contributing to the body of research on visitor satisfaction at UNESCO World Heritage Sites with a case study of the Oasis of Bahla and Land of Frankincense, two Cultural World Heritage Sitesin the Sultanate of Oman. To analyse the level of satisfaction of visitors to the Oasis of Bahla and the Land of Frankincense, a questionnaire was developed which consisted of five main sections in accordance with the research model and in total, 250 visitors took part in the survey. The results showed that the tourists’ overall satisfaction for both sites was above average and that visitors would recommend them to other people. The research recommended that UNESCO needs to acknowledge the importance of on-site interpretation and tourism infrastructure for heritage tourists. Also, Omani government needs to develop thought-out management plans and an efficient implementation mechanism in order to enhance the quality of the World Heritage Sites which are attractive for many visitors.This study aims at contributing to the body of research on visitor satisfaction at UNESCO World Heritage Sites with a case study of the Oasis of Bahla and Land of Frankincense, two Cultural World Heritage Sitesin the Sultanate of Oman. To analyse the level of satisfaction of visitors to the Oasis of Bahla and the Land of Frankincense, a questionnaire was developed which consisted of five main sections in accordance with the research model and in total, 250 visitors took part in the survey. The results showed that the tourists’ overall satisfaction for both sites was above average and that visitors would recommend them to other people. The research recommended that UNESCO needs to acknowledge the importance of on-site interpretation and tourism infrastructure for heritage tourists. Also, Omani government needs to develop thought-out management plans and an efficient implementation mechanism in order to enhance the quality of the World Heritage Sites which are attractive for many visitors.https://thalexu.journals.ekb.eg/article_53088_190e66c3de8f819a041c529a6f1306b1.pdfجامعة الأسکندرية. کلية السياحة و الفنادقالمجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية2314-702416120190701High-Performance Work Practices, Creative Performance and Talent Retention in travel agents: The Mediation of Job EmbeddednessHigh-Performance Work Practices, Creative Performance and Talent Retention in travel agents: The Mediation of Job Embeddedness48685310110.21608/thalexu.2019.53101ARهبة صلاح.کلية السياحة و الفنادق - جامعة مدينة الساداتبسام سمير.کلية السياحة و الفنادق - جامعة مدينة الساداتJournal Article20191012The aim of this research is to develop and investigate a model that examines the mediating role of job embeddedness in the relationships among high-performance work practices, creative performance and talented employee retention at Egyptian travel agents. Using a questionnaire, data were collected from 398 employees working at the Egyptian travel agents category A. To test the relationships among the study variables, the data were analyzed via LISREL 8.30 through structural equation modeling. The results revealed that the implementation of high-performance work practices (HPWPs) enhances job embeddedness (JE) of Egyptian travel agents’ employees. JE, in return, leads to high levels of creative performance(CP) and talented employee retention (TRT). The results also proved that JE partially mediate the relationships between HPWP, CP and TRT at the Egyptian travel agents.The aim of this research is to develop and investigate a model that examines the mediating role of job embeddedness in the relationships among high-performance work practices, creative performance and talented employee retention at Egyptian travel agents. Using a questionnaire, data were collected from 398 employees working at the Egyptian travel agents category A. To test the relationships among the study variables, the data were analyzed via LISREL 8.30 through structural equation modeling. The results revealed that the implementation of high-performance work practices (HPWPs) enhances job embeddedness (JE) of Egyptian travel agents’ employees. JE, in return, leads to high levels of creative performance(CP) and talented employee retention (TRT). The results also proved that JE partially mediate the relationships between HPWP, CP and TRT at the Egyptian travel agents.https://thalexu.journals.ekb.eg/article_53101_f979604fbcf897b0a1776035295dc3dc.pdfجامعة الأسکندرية. کلية السياحة و الفنادقالمجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية2314-702416120190701Examining the Relationship between the Co-Creation and Co-Innovation Success in Tourism and Hotel IndustryExamining the Relationship between the Co-Creation and Co-Innovation Success in Tourism and Hotel Industry69875310710.21608/thalexu.2019.53107ARرانيا غريب.کلية السياحة و الفنادق - جامعة الإسکندريةمروة عبدالوارث.جامعة الإسکندرية - کلية السياحة و الفنادقJournal Article20191012The objective of this study is to examine the relationship between co-creation and co-innovation in the tourism and hospitality industry. It also investigates the influence of employees working experiences on co-creation and co-innovation success. Data were collected by developed questionnaire. Originally, 420 questionnaires were distributed to hotels and travel agencies employees in Cairo and Alexandria. Only 395 of the questionnaires were valid giving a response rate of 94%. Data were statistically analyzed using factor analysis, correlation and regression analysis. The results indicated that co-creation is positively related to the co-innovation process. Also, it was found that employees working experiences are significantly related to co-creation and co-innovation success.The objective of this study is to examine the relationship between co-creation and co-innovation in the tourism and hospitality industry. It also investigates the influence of employees working experiences on co-creation and co-innovation success. Data were collected by developed questionnaire. Originally, 420 questionnaires were distributed to hotels and travel agencies employees in Cairo and Alexandria. Only 395 of the questionnaires were valid giving a response rate of 94%. Data were statistically analyzed using factor analysis, correlation and regression analysis. The results indicated that co-creation is positively related to the co-innovation process. Also, it was found that employees working experiences are significantly related to co-creation and co-innovation success.https://thalexu.journals.ekb.eg/article_53107_fcbe119b27c4274a1d6da76a2291a911.pdfجامعة الأسکندرية. کلية السياحة و الفنادقالمجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية2314-702416120190701Exploring Millennials' Perception of Greening Hotels in EgyptExploring Millennials' Perception of Greening Hotels in Egypt881015311210.21608/thalexu.2019.53112ARجيلان الدمرداش.کلية السياحة والفنادق - جامعة الإسکندريةJournal Article20191012"Millennials" is a distinctive and dominant consumer group whose behavior, preferences and purchase decisions are broadly explored but not fully understood yet. Making up the largest market segment in the world, and in Egypt, they have the power to reinvent the hospitality industry and contribute to forming prospective demand for green hotels by showing willingness to adopting their environmental-friendly practices. The current study is one of the first contributions towards exploring the impact of Millennials on accepting greening hotels in Egypt. Relations among Millennials environment awareness, their acceptance of green practices and willingness to pay more were hypnotized.
The study aims to enhance better understanding Millennials' perception of greening initiatives and to increase the prediction power of their intentions. Millennials' profile, their preferences and environmental decision-making process are brought under light to stimulate actions of hospitality decision-makers and hoteliers. The study questionnaire was composed of four sections and it was distributed to random Egyptian travelers' blogs and facebook groups, with approximately 8000 members. ANOVA test was used examine the study variables. The findings indicated that environmental awareness of Egyptian Millennials will not be a significant factor in their acceptance of hotel green practices, as well as, their willingness to pay more for them. However, Millennials' acceptance of hotel green practices level will have an impact on their willingness to pay more.
Millennials were found to have noticeable level of environmental awareness but lack commitment to tolerating hotel green practices and their associated high prices."Millennials" is a distinctive and dominant consumer group whose behavior, preferences and purchase decisions are broadly explored but not fully understood yet. Making up the largest market segment in the world, and in Egypt, they have the power to reinvent the hospitality industry and contribute to forming prospective demand for green hotels by showing willingness to adopting their environmental-friendly practices. The current study is one of the first contributions towards exploring the impact of Millennials on accepting greening hotels in Egypt. Relations among Millennials environment awareness, their acceptance of green practices and willingness to pay more were hypnotized.
The study aims to enhance better understanding Millennials' perception of greening initiatives and to increase the prediction power of their intentions. Millennials' profile, their preferences and environmental decision-making process are brought under light to stimulate actions of hospitality decision-makers and hoteliers. The study questionnaire was composed of four sections and it was distributed to random Egyptian travelers' blogs and facebook groups, with approximately 8000 members. ANOVA test was used examine the study variables. The findings indicated that environmental awareness of Egyptian Millennials will not be a significant factor in their acceptance of hotel green practices, as well as, their willingness to pay more for them. However, Millennials' acceptance of hotel green practices level will have an impact on their willingness to pay more.
Millennials were found to have noticeable level of environmental awareness but lack commitment to tolerating hotel green practices and their associated high prices.https://thalexu.journals.ekb.eg/article_53112_e3ef4f7699dce638e53c6433bb7adc07.pdf