ORIGINAL_ARTICLE
Motivation to Travel as A Result Of Work Stress and Life Routine: The Case of Egyptian Vacationers
Nowadays, most Egyptian vacationers are encouraged more and more to go on holiday. It has become a “normal” decision in their lives. This study examined the role of stress and routines as a motivator encouraging people to take decisions to travel for a holiday. It attempted to find what that means for the way they decide on their vacation. If stress exists, what factors influence holiday decision-making, and destination selection. This study investigates the potential of travel xperiences as a stress and routine reliever. The study was based on an exploratory qualitative approach for data collection including 46 random sample of Egyptian managers, workers and households. The results revealed the benefits of tourism trips influencing vacationers‟ life satisfaction. Stress relief seemed to be one of the main implicit factors that tourists onsider when making a decision to travel in general or to choose a particular destination. Furthermore, tourism marketers may use these results in their provision and communication of services to Egyptian tourist market.
https://thalexu.journals.ekb.eg/article_47786_e5b3b097811f955ea8840add47b9859f.pdf
2018-10-01
1
8
10.21608/thalexu.2018.47786
vacation
Stress
routine
travel
life satisfaction. Qualitative
research
داليا
أمارة
nashwafouad1@yahoo.com
1
جامعة الاسکندرية - کلية السياحة و الفنادق
AUTHOR
ORIGINAL_ARTICLE
Impact of Airline Mobile Applications on Passenger Satisfaction in Egyptair
The progress of Information Technology (IT) has altered the business sector in various industries in general and in the airline sector in particular. Modern Information and Communication Technologies (ICTs) provides strong instruments for institutions and can seriously impact their operation, structure, and method. The advent of mobile technologies has provided modern innovation for airlines by increasing the availability, frequency, and speed of interaction between the airlines and its passengers.
This paper aims to investigate the status quo and potential of mobile services in the airline sector. Mobile airline services, such as booking, check-in, boarding pass, gate caller, flight and lost baggage information, have been increasingly utilized recently, and this paper aims to analyze the effects of mobile marketing tool at passenger satisfaction of Egyptair. To achieve that, this research employed a method of descriptive analytical methodology by using a questionnaire tool. The sample was passengers in Egyptair. 400 questionnaires were administered; only (384) returned questionnaires were valid for the statistical manipulation of data with a response rate of 96 % from the total distributed questionnaires in Cairo international airport and Egyptair domestic sales offices. The results of the tools were analyzed using
https://thalexu.journals.ekb.eg/article_51420_5dc464ca7cc653f33a62c574e0ed26ad.pdf
2018-10-01
9
28
10.21608/thalexu.2018.51420
Mobile Applications
Airline Mobile Applications
Mobile Marketing
Passenger Satisfaction
Egyptair
حسين
عبد الوهاب
nashwafouad1@yahoo.com
1
جامعة الإسکندرية - کلية السياحة و الفنادق
AUTHOR
ORIGINAL_ARTICLE
The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing
Authenticity is an essential human aspiration, making it a cornerstone of contemporary marketing and a major factor for brand success. So, consumers have become more concerned with the ' authenticity' concept in a world where they doubt the credibility of the value of mass production. Consumers also seek authenticity in souvenirs, tourist experiences, brands, television showsand personal possessions. Hence, local products are a symbol of authenticity including the culture and habits of the destination also local products have a deep connection with a place, its people, their ways of life at a certain period of time. So, the purpose of the research is to investigate the impact of using local products as an authentic brand on promoting Egyptian tourist destination and explore the effect of Globalized authenticity on the local product in
Egypt.
https://thalexu.journals.ekb.eg/article_51433_6acc0797a2fb3ef6dc8d9293907bdbdc.pdf
2018-10-01
29
42
10.21608/thalexu.2018.51433
Key words: Authenticity
local product
souvenirs
contemporary marketing
جالا مرسي، هالة هلالي،
نرمين عبد الحميد
nashwafouad1@yahoo.com
1
جامعة الإسکندرية - کلية السياحة و الفنادق
AUTHOR
ORIGINAL_ARTICLE
The Role of Social Media in Promoting Tourist and Heritage Sites "A case study of Al-Mu'izzLedin Allah Street”
This paper aims at exploring the role of social media in promoting thetourist and heritage sites in Egypt. The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visitedAl-Mu'izzStreet. Data were analyzed using (SPSS). This paper rovides evidence that supports the positive impact of social media (Facebookpages ) from the tourist's perspective on romoting heritage sites in Egypt.
https://thalexu.journals.ekb.eg/article_51456_d5937f0e0962e09ef214739eb1d29646.pdf
2018-10-01
43
55
10.21608/thalexu.2018.51456
social media
tourism promotion
facebook
heritage sites
Al-Mu'izz Li-din Allah Street
الاء عزاز،
اسراء اللبان
1
AUTHOR
ORIGINAL_ARTICLE
Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt
Tourism establishments should provide the content that can answer all the consumers‟ queries in very attractive and reative ways. The main purpose of this study is to explore the usage of digital content marketing in both hotels and travel gencies in Egypt as a mean of presenting its tourism services to consumers. The questionnaire was used as a mean of ollecting data from the sample of which included of marketing managers at (138) four and five-star hotels and (121) ravel agencies located in Sharm El Sheikh, Hurghada and Cairo cities, as vital areas where the big presence of four and ive-star hotels and travel agencies class A (Egypt hotels guide, 2016). Two questionnaires were designed; the first one as sed for the marketing managers of hotels and the other one for the marketing managers of travel agencies. Each uestionnaire was divided into a group of key variables that were measured on a five-dimensional Likert scale to determine he attitude of the respondents about the study variables. The validity and reliability of the study tools were practically easured by presenting them to a group of industry experts and statistical experts, as well as they statistically measured y using Cronbach's Alpha coefficient, the Cochran's formula was used to determine the optimal sample size based on the ilot tudy results. The results indicated that both travel agencies and hotels in Egypt have a high degree of the awareness of digital content marketing. The overall assessment of using digital content marketing (DCM) in travel agencies and hotels was a successful and more effective marketing strategy. The findings showed that there was a statistically significant correlation between each pair in the study dimensions. There were significant differences between travel agencies and hotels in the dimensions of “awareness”, "the benefits", "challenges" and "the common ools of digital content marketing". This study presented some useful recommendations for he hotels and travel agencies in Egypt to activate and benefit from the advantages of digital content marketing in offering tourism and hotel services.
https://thalexu.journals.ekb.eg/article_51467_436f80a4eb31341878a616292e32e2de.pdf
2018-10-01
56
72
10.21608/thalexu.2018.51467
Digital Content Marketing- Travel Agencies- Hotels- Egypt
أحمد راضي،
محمد عزت
nashwafouad1@yahoo.com
1
جامعة الإسکندرية - کلية السياحة و الفنادق
AUTHOR
ORIGINAL_ARTICLE
Investigating Factors Affecting Learning Styles Preferences of Hospitality Management Program (HMP) Students”
This study aims to explore learning styles (LS) preferences and identifying different factors affecting learning among tudents enrolled in Hospitality Management Program (HMP) in the Egyptian context. The study investigates four learning styles namely; activist, reflector, theorist, and pragmatist, in addition to another four affecting factors namely; physical,
environmental, personal, and teacher and learning. Data were collected from 354 undergraduate students studying at three governmental universities. Findings revealed that the reflector LS was the most preferred among HMP students, whereas the activist LS was the lowest preferred one. Furthermore, the study reported agreement of students on the effect of the four factors on their learning. The results may help in developing HMP through designing the curriculums that well match with students preferred learning styles. Results could enable the educators to focus on reflector LS, and this
can generate student satisfaction and their quality learning outcomes, which will positively affect their performance at work later. The results may also help to better understand the needs of hospitality management education and, therefore, correctly direct its future.
https://thalexu.journals.ekb.eg/article_51475_0c4983ca79701e833ba67daaa6ccef2e.pdf
2018-10-01
73
87
10.21608/thalexu.2018.51475
Learning
Learning Style Preferences
Hospitality Management Program (HMP)
حازم
خيري
nashwafouad1@yahoo.com
1
جامعة الإسکندرية - کلية السياحة و الفنادق
AUTHOR
ORIGINAL_ARTICLE
Scenes of Officials’ Investiture in Ancient Egypt during the New Kingdom
One of the distinctive themes related to the officials‟ career is the rendering of their promotion to higher ranks. This prestigious event was well recognized by the high officials throughout the ancient Egyptian history. Therefore, officials were keen on commemora-ting their installation ceremony by words and pictures on the walls of their private tombs. The research introduces examples of the investiture and reward-investiture scenes to explain and analyze how the officials obtained their positions in Ancient Egypt during the New Kingdom. It also includes an analysis of the main elements constituting the investiture scenes. The key elements include the place of the ceremony, the characters involved, the anointing of officials, the Window of Appearance and the signs of the new office. Related representations are attested since the mid-18th Dynasty in private tombs and rarely on temple walls.
https://thalexu.journals.ekb.eg/article_51483_48b2c5fcb0e39995452311f3cbe0b849.pdf
2018-10-01
88
106
10.21608/thalexu.2018.51483
Investiture
High officials
Private tombs
Anointing
Window of Appearance
New Kingdom
هند نجيب، رانيا يونس،
دينا عز الدين
nashwafouad1@yahoo.com
1
جامعة الإسکندرية - کلية السياحة و الفنادق
AUTHOR
ORIGINAL_ARTICLE
Le Caire- Les incendies- l’époque mamelouke- l’extinction- la durée- les dégâts- les procédures- les sanctions
Le Caire mamelouk (648- 923 H/ 1250- 1517 après J.C.) a connu un nombre considérable des incendies ayant menacé la sécurité de l’État ainsi que la vie économique. Cette recherche vise à étudier ce phénomène en dévoilant les raisons, la durée, les dégâts, les moyens d’extinction et les procédures adoptées par l’État pour les prévenir. Cette étude se compose de deux axes : Dans le premier, il s’agit d’une étude descriptive des différents incendies ayant ravagé le siège du pouvoir dans la citadelle de la montagne et dans ses bâtiments annexes, ainsi que les quartiers du Caire, y compris les bâtiments religieux, civils et les services publics, comme les hauts portiques, les ponts et les champs. Quant au second axe, il a été consacré à une étude analytique des causes de ces incendies, la durée de leur extinction et les mesures prises par l’État afin de les maîtriser. Nous avons eu recours à plusieurs types de sources historiques, qui étaient fondamentales pour notre étude et qui foisonnent en informations sur ce phénomène afin d’aboutir à des résultats précis, autant que possible.
https://thalexu.journals.ekb.eg/article_251630_76fc9cbaf6b4ed22b1b187bb1249c7b2.pdf
2018-10-01
138
165
10.21608/thalexu.2018.251630
رانيا اسامة
فکري
1
کلية الاداب جامعة عين شمس
AUTHOR