Applying Gamification to Raise Awareness of Cultural Heritage in Egyptian Museums (Case Study: Alexandria National Museum)
Samar El-kasrawy
.
Faculty of Hotels & Tourism - Alexandria University
author
Iten Elrouby
.
Faculty of Hotels & Tourism - Alexandria University
author
text
article
2019
ara
Gamification can be defined as the "use of game design elements in non-game contexts" (Deterding et al, 2011). Gamification is used to increase the motivation and engagement of users. It can be used in attracting and engaging tourists in all tourist activities, facilities and attractions. This study is concerned with using gamification in museums. This is due to the fact, that one of the main problems that face museums is that the displays are passive and non-engaging. During the last decade there have been several attempts to develop the concept of museums as being a static transmitter of history and cultural heritage into a dynamic, educational and entertaining institution. The aim of the study is to investigate the possibilities to incorporate gamification approaches in Egyptian museums to raise awareness of cultural heritage. This has been achieved by using a quantitative research method. An online survey was designed and distributed among a purposive sample of young people to examine the effectiveness of gamification to raise awareness of cultural heritage in museums and enhance user’s experience. The research hypotheses were tested using regression analysis, where the integration of gamified applications in museums was the independent variable while user engagement, education of cultural heritage and enhanced user experience were the dependent variables. In addition, a gamified application of a scavenger hunt in the Alexandria National Museum (ANM) was suggested in order to enhance user’s experience and promote knowledge gain of visitors. The results show that gamification is an effective tool to increase awareness of cultural heritage in museums. It also became clear, that gamification can be also used to provide the intended educational experience that has to be conveyed by museums combined with entertainment using emerging technologies to reach young people.
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Alexandria University, Faculty of Tourism and Hotels
2314-7024
16
v.
1
no.
2019
1
16
https://thalexu.journals.ekb.eg/article_53065_4ee13d82aa6e1c86a3d20fcbe53bab34.pdf
dx.doi.org/10.21608/thalexu.2019.53065
Visitor Satisfaction at UNESCO World Heritage Sites: The Case of the Oasis of Bahla and Land of Frankincense in the Sultanate of Oman
Heba Aziz
.
German University of Technology in Oman (GUtech)
author
Philipp Herzig
.
German University of Technology in Oman (GUtech)
author
text
article
2019
ara
This study aims at contributing to the body of research on visitor satisfaction at UNESCO World Heritage Sites with a case study of the Oasis of Bahla and Land of Frankincense, two Cultural World Heritage Sitesin the Sultanate of Oman. To analyse the level of satisfaction of visitors to the Oasis of Bahla and the Land of Frankincense, a questionnaire was developed which consisted of five main sections in accordance with the research model and in total, 250 visitors took part in the survey. The results showed that the tourists’ overall satisfaction for both sites was above average and that visitors would recommend them to other people. The research recommended that UNESCO needs to acknowledge the importance of on-site interpretation and tourism infrastructure for heritage tourists. Also, Omani government needs to develop thought-out management plans and an efficient implementation mechanism in order to enhance the quality of the World Heritage Sites which are attractive for many visitors.
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Alexandria University, Faculty of Tourism and Hotels
2314-7024
16
v.
1
no.
2019
17
47
https://thalexu.journals.ekb.eg/article_53088_190e66c3de8f819a041c529a6f1306b1.pdf
dx.doi.org/10.21608/thalexu.2019.53088
High-Performance Work Practices, Creative Performance and Talent Retention in travel agents: The Mediation of Job Embeddedness
Heba Salah
.
Faculty of Hotels & Tourism - Sadat City University
author
Bassam Samir
.
Faculty of Hotels & Tourism - Sadat City University
author
text
article
2019
ara
The aim of this research is to develop and investigate a model that examines the mediating role of job embeddedness in the relationships among high-performance work practices, creative performance and talented employee retention at Egyptian travel agents. Using a questionnaire, data were collected from 398 employees working at the Egyptian travel agents category A. To test the relationships among the study variables, the data were analyzed via LISREL 8.30 through structural equation modeling. The results revealed that the implementation of high-performance work practices (HPWPs) enhances job embeddedness (JE) of Egyptian travel agents’ employees. JE, in return, leads to high levels of creative performance(CP) and talented employee retention (TRT). The results also proved that JE partially mediate the relationships between HPWP, CP and TRT at the Egyptian travel agents.
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Alexandria University, Faculty of Tourism and Hotels
2314-7024
16
v.
1
no.
2019
48
68
https://thalexu.journals.ekb.eg/article_53101_f979604fbcf897b0a1776035295dc3dc.pdf
dx.doi.org/10.21608/thalexu.2019.53101
Examining the Relationship between the Co-Creation and Co-Innovation Success in Tourism and Hotel Industry
Rania Gharib
.
Faculty of Hotels & Tourism - Alexandria University
author
Marwa Abdel Warith
.
Faculty of Hotels & Tourism -- Alexandria University
author
text
article
2019
ara
The objective of this study is to examine the relationship between co-creation and co-innovation in the tourism and hospitality industry. It also investigates the influence of employees working experiences on co-creation and co-innovation success. Data were collected by developed questionnaire. Originally, 420 questionnaires were distributed to hotels and travel agencies employees in Cairo and Alexandria. Only 395 of the questionnaires were valid giving a response rate of 94%. Data were statistically analyzed using factor analysis, correlation and regression analysis. The results indicated that co-creation is positively related to the co-innovation process. Also, it was found that employees working experiences are significantly related to co-creation and co-innovation success.
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Alexandria University, Faculty of Tourism and Hotels
2314-7024
16
v.
1
no.
2019
69
87
https://thalexu.journals.ekb.eg/article_53107_fcbe119b27c4274a1d6da76a2291a911.pdf
dx.doi.org/10.21608/thalexu.2019.53107
Exploring Millennials' Perception of Greening Hotels in Egypt
Jailan El-Demerdash
.
Faculty of Hotels & Tourism - Alexandria university
author
text
article
2019
ara
"Millennials" is a distinctive and dominant consumer group whose behavior, preferences and purchase decisions are broadly explored but not fully understood yet. Making up the largest market segment in the world, and in Egypt, they have the power to reinvent the hospitality industry and contribute to forming prospective demand for green hotels by showing willingness to adopting their environmental-friendly practices. The current study is one of the first contributions towards exploring the impact of Millennials on accepting greening hotels in Egypt. Relations among Millennials environment awareness, their acceptance of green practices and willingness to pay more were hypnotized.
The study aims to enhance better understanding Millennials' perception of greening initiatives and to increase the prediction power of their intentions. Millennials' profile, their preferences and environmental decision-making process are brought under light to stimulate actions of hospitality decision-makers and hoteliers. The study questionnaire was composed of four sections and it was distributed to random Egyptian travelers' blogs and facebook groups, with approximately 8000 members. ANOVA test was used examine the study variables. The findings indicated that environmental awareness of Egyptian Millennials will not be a significant factor in their acceptance of hotel green practices, as well as, their willingness to pay more for them. However, Millennials' acceptance of hotel green practices level will have an impact on their willingness to pay more.
Millennials were found to have noticeable level of environmental awareness but lack commitment to tolerating hotel green practices and their associated high prices.
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Alexandria University, Faculty of Tourism and Hotels
2314-7024
16
v.
1
no.
2019
88
101
https://thalexu.journals.ekb.eg/article_53112_e3ef4f7699dce638e53c6433bb7adc07.pdf
dx.doi.org/10.21608/thalexu.2019.53112